Gatekeeper or Information Source?
Are you a gatekeeper or information source? For the last ten years we’ve had discussions with our real estate customers that go something like the one below. DBT: Hi Sally, we were just reviewing your account and wanted to let you know there may be some improvements you can make on the information you’re putting […]
How To Design a Text Message Sign
Over the years we’ve seen some really good text message signs with clear calls to action, and we’ve also seen some that are, well, not so good. Since we don’t require our clients to purchase our signs, some of them use their local sign company. We literally tell them, “Go for it, but be sure […]