VANCOUVER, BC and AUSTIN, TX – April 22, 2008 - Top Producer Systems and DriveBuy Technologies announced an agreement to provide seamless integration of the industry’s best-selling real estate sales and marketing software, Top Producer 8i, and the leading interactive mobile marketing software, DriveBuy Technologies.
This integration enables Top Producer customers to add a mobile marketing channel for their properties through DriveBuy Technologies. With DriveBuy Technologies, REALTORS® can provide “Short Message Service” (SMS) text codes on property promotions and yard signage, making it easy for prospective buyers to receive detailed information about property on their mobile phone. Property information can include detailed specifications, pricing, virtual tours, and the agent’s contact information.
These prospective buyers become qualified leads and are automatically entered into a subscribing agent’s Top Producer 8i contact database, making it easy for agents to follow up.
"Increasingly, home buyers expect selling agents to respond to their inquiries immediately,” explains Errol Samuelson, president of Top Producer Systems. “With this integration we’ve made it easy for real estate professionals to give buyers timely, accurate, and specific property information, and at the same time capture contact details immediately and automatically, for further follow up at a later time.”
“We’re extremely excited about this partnership. With over 3 billion mobile subscribers worldwide and the increasing adoption and utilization of text messaging, this is a relatively untapped channel for REALTORS®. The partnership and integration between Top Producer and DriveBuy Technologies delivers interactive mobile marketing and lead capture right to the fingertips of our combined customers,” says Dylan Schleppe, president of DriveBuy Technologies.