How Mobile Marketing Works

The DriveBuy system works to accelerate conversations by delivering relevant information to your prospects the instant they want it, Now!

  1. Place your sign or rider in front of the property or use an Ad Code in a print advertisement.
  2. When a person sees the sign or ad, they send a text message to 88000, the contents of which contain your Ad Code; for instance, KEYWORD123.
  3. DriveBuy receives the message and delivers back the property information to the person within seconds, including a link to your branded mobile website.
  4. DriveBuy then notifies you immediately in the manner that works best for you, email, text message or both, with the person's cell phone number, area, and which Ad Code they requested.

Sound Familiar?

A slow conversation...

Agent:  "Hello?"

Caller:  "Yeah, I was wondering what that house cost over there on the south side of town..."

Agent:  "OK, which one? I have several listings."

Caller:  "You know! The one over off of Congress."

Agent:  "I have three near there....."

Caller:  "Well I can't remember the address and there were no fliers in your box but it's the blue one on the left hand side of the street. Does that help any?"

An accelerated conversation...

Agent: "Hello?"

Caller: "Hey Tom, I got the text message and really liked the house on Cranberry way, my wife was just wowed by the granite counter tops, and I was wondering if you would have time to show it this afternoon."

Agent: "Sure. I have some time at 2:30, will that work for you?"

Caller: "That's perfect! See you then."

An unfortunate conversation...

Monday, 8:03 AM

Agent: "Hi, this is Tom with ACME Realty"

Prospect:  "Yeah."

Agent: "I had a missed call from this number over the weekend."

Prospect: "OK."

Agent: "Well, I was just returning the call. Is there something I can help with."

Prospect: "Well, we're in from LA and were looking at houses. No idea which one I called about. We met another agent on Saturday and he's helping us find a new place in Austin. Bye."

An accelerated conversation...

Saturday, 2:07 PM

Agent:  "Hi, this is Tom with ACME Realty. I just got a notification that you're inquired about my listing at 123 Congress. What do you think of it?"

Prospect:  "Well, it's a little out of our budget. We just got into town and we've been driving around for a couple of hours shopping."

Agent: "Are you working with an agent yet?"

Prospect: "Not yet."

Agent:"I specialize in South Austin where you're looking right now. I'm actually showing another listing right down the street. Why don't you swing by and we can pull up some listings that meet your criteria."

Prospect: "Sounds good. What's the address? ...."