Interesting news story on Fox Memphis about how Real Estate Agents are using twitter. The agent interviewed for this piece makes a very good point about social marketing in general. Providing useful information to followers and contacts is the key to success:
"You want to post about how the overall market is doing here, how the overall market is doing in the country. Maybe some aspects of the $8,000 credit, that first time homebuyer are getting," says Spake.
Spake says this social medium has been great for reaching people who are very internet savvy. He also says it's easier to reach people, and they can easily ask questions about an agent's background in the market.
"All these folks that follow me on Twitter and all my Facebook friends when they get ready to buy a house they'll say that guy put out some pretty good info," says Spake.