Obama Sticking with Mobile Marketing

Most have heard about President-elect Obama's text message about his VP selection.
The administration seems to be sticking with mobile post-election.
Just received this message:
Help President-elect Obama renew America w/ service projects around the Inauguration. Txt SERVE to 56333 for info. For Inauguration updates txt HISTORY to 56333
Impressed that they're sticking with it! At DriveBuy we're subscribed to pretty much every mobile campaign we see just to keep up with the good, the great and the mmmm maybe not.

The interesting thing is the multiple calls to action. We've tried this approach before and it works pretty well. The short code (56333) is also different than the one that sent the message. After I received the message I sent in SERVE and waited.... and waited.... NADA it's been about 45 minutes now. Same thing with HISTORY.

The administration has a great opportunity with a captive real-time audience. They seem committed to the mobile space. I really hope they get the implementation details worked out.

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